A bold, inclusive brand that welcomes anyone ready to make a positive change in their health journey. Harper Fitness is owned by Lauren Harper, a group and personal trainer in Lake Charles, Louisiana.

When we started building Lauren’s brand, we began with a deep dive into who her audience is. Once we understood who we were trying to reach, we then worked on developing a strong brand identity that stays true to Lauren and her vision.

Clean, bold, strong.

Those were the recurring words used to describe her brand. We brought that energy into her visual branding through her color palette, typography, logo, supporting brand elements, and photography.